Digital Marketing Strategies for Small & Medium Enterprises in 2025
Digital Marketing Strategies for Small & Medium Enterprises in 2025
The strategies which we use to grow online presence, get more clients and grow our business through online marketing are called digital marketing strategies. In 2025 most small businesses are understanding the value of digital marketing, according to a report it is found that 49% of small businesses will increase their marketing budget in 2025.
In this article we will show how you can get the best ROI for every minute or dollar you spend on digital marketing.
What is digital marketing?
The marketing in which we use the internet to market and sell our product or services to consumers is called digital marketing. It can be done through instagram, LinkedIn, google or any other online medium or platform.
Nowadays, where everything is going online, more than 80% of consumers start purchasing products and services online. So it becomes very essential for small and medium businesses to understand this marketing and get the best ROI for their business.
What provides the best ROI for small and medium businesses?
According to the marketing it is seen that the content and SEO provides the best ROI for small and medium businesses. So, it becomes very necessary to understand the content and SEO very well so that you can get the best out of every second you spend on doing SEO and content to get clients for your business.
But due to the exponential growth of AI in 2025 it become very easy to create content in just a few clicks so the competition is getting very high and there’s only one way to beat the competition which is to use AI to make better content in fact businesses need to use AI in every stage of their operation whether it’s sales, idea generation, marketing, copywriting etc.
What are the best AI tools for small and medium businesses to make content in 2025?
Now the question arises is what are the best AI tools you can use a small and medium business
When you are a small and medium business then you don’t have enough funds available to invest in marketing and sales unlike big businesses so you have to spend the funds in order to get the max. returns.
So to get the best ROI for your business with content using AI, here are some tools that are hyper effective, simple and affordable.
1. AI tools for writing & Content Generation
1. ChatGPT (OpenAI)
ChatGPT works best when you need to create articles, product descriptions, captions for social media. It has a free plan which has some limitations and its paid plan is only $20/month.
Another good thing about ChatGPT is that it doesn't have a huge learning curve, you just have to know about some basis prompting to get the best outputs or results.
2. Claude (Anthropic)
Claude works best when you need to do research, technical writing or long form content. It also comes with a free plan and its pro plan costs $20/month.
The major benefit of Claude is that it provides detailed content in an easy to read and understand manner. Additionally the content is detailed.
2. Visual Content Creation
1. Midjourney
Midjourney is best to create custom brand visuals and images. Its pricing is $10/month. One of the best advantages of this tool is that you don’t have to spend thousands of dollars on expensive stock photo subscriptions, it gives you very High-quality images that you can use in your blog posts, social media and ads.
2. DALL-E 3 (via ChatGPT Plus)
DALL-E 3 is a feature of ChatGPT Plus plan in which you can make blog featured images, Product mockups, social media visuals.
3. Video Content Creation
1. Synthesia
Synthesia is one of the best tools when it comes to Video generation like product demos, training videos also it’s paid plan is only $30/month. The major reason why SMB’s love this tool is because it provides professional videos without cameras or actors.
2. Loom AI
Loom AI is the best tool for customer support videos, screen recording, and tutorials. It also comes with a free plan and its business plan starts at $8 a month per user.
Due to its AI powdered editing it becomes easy to create videos in a large quantity at a very less time and price.
3. InvideoAI
InvideoAI words best when you need to make a promotional content, videos for social media or ads to get more clients and business.
It is available with a free plan and its paid plan is $15/month. The reason why small and medium businesses choose this tool is because it saves a lot of hours in creating campaigns.
AI tools implementation for small and medium businesses 2025?
You don't have to use each and every AI tool on the internet to make content, problem solving or growing your business. There are dozens of AI tools and each tool comes with its own advantages and disadvantages.
At first get clear about the results or outcome you want. Then do strong research and choose specific tools for it. It can be ChatGPT, Gemini or other.
If there are more than 1 tool then use all of them and make sure not to purchase their paid plan for now most of the AI tools come with a free plan so try their free plan at first.
After using those tools, when you get one or two tools that give you the best output then try their free plan only but when you think you need to use those tools consistently for a long period of time because it's getting the results that you want in that case buy their paid plan.
If in your day to day operations you use multiple tools in that case you can use integration tools like zapier or make your work easy and simple.
Common mistakes to avoid when you're using AI tools as a small or medium business?
You don't have to subscribe to every AI tool because each tool is different, just use the tools free plan which you require usually but there are some tools which you need on a daily basis to get the best out of work only purchase the paid plan of those tools.
The other common mistakes businesses make is that they fully depend on AI tools. For example if they need to make content for the ads then they think AI will create the overall content without any errors and it's ready to go. But in reality it does not happen like that, whatever you create whether it's a blog post, email, social media post or other, you need to make some changes to it in most cases to make it seem human written.
Read Also:
How to Build a Successful Paid Advertising Strategy: A Step Guide for 2025
What are the platform strategies for business?
There are multiple platform strategies for businesses. Here we discuss some platforms and their strategies:
Facebook:
Most people think that Facebook is dead and it'll not get you the results but it's not true there are a lot of businesses who are using Facebook to get clients and scale their business. There are several local community groups which you can join and do posting and having conversation directly with your ideal clients.
Instagram:
If you have a business for visual products and services then Instagram is the best platform for you because it can give you a lot of audience and clients that you haven't imagined before. But for that you need to make a really stand out content in your niche or industry so that you can share your personal stories, behind the movements etc.
LinkedIn:
Most people still use LinkedIn as a platform to find a job only but it is a great platform if you're in B2B business there are a lot of businesses out there in LinkedIn who need your services. You just have to make better content and do outreach to get them as a client. But it is a very Strict platform so it is essential to follow its rules and guidelines otherwise it might ban your account.
Tiktok
If you have a younger audience then tiktok is one of the best platforms for you to make business. But to actually get the best out of tik tok you need to know how actually its algorithm works or how it can get you more views and likes. The best thing you can do is find your competitors and see what's working for them and create something similar.
Conclusion:
There are a lot of digital marketing strategies that small and medium businesses can use and grow their business. Like doing content creation, performance marketing etc each strategy has its own advantage and disadvantages businesses need to choose the strategy according to their requirements and plans in some case content creation is best when you want to increase your brand awareness but it gets clients after 6 months or more on the other side if you want instant results then in this case performance marketing works best for you because performance marketing gives you instant result it can be getting more views, leads list or clients.
FAQs:
What's the biggest digital marketing mistake small businesses make?
Most of the small business is owners tries to do all of things at once they make account on every platform and start doing content but you don't have to do this understand where is your target audience mostly spend times it can be two or three platform make content on those platform and when you have some reach then you can leverage other platforms as well.
How long does it take to see results from digital marketing?
The result you get from digital marketing does not depend on the time you spend it depends upon the strategy you use. For example if you use paid ads then you can see results in a few days only but if you use SEO then you will see results in 3 to 6 months and in email marketing the number can be 30 to 60 days.
Should I hire an agency to do digital marketing or do it myself?
The question whether you should hire a digital marketing agency or not depends upon the time available, skills and the budget you currently have. If you have less than $2000 a month for marketing, have a minimum of 8 to 12 hours per week then you should do it on your own. But if you have a large budget and you don't have enough time then you should hire a digital marketing agency.
How do I know if my digital marketing is working?
There are multiple parameters to know if your digital marketing is working or not. For example if you're doing website content in that case if you're getting traffic and leads in your website it means that your digital marketing is working but if you're barely seeing any visitor or leads it means you need to make changes to it immediately.
What should my marketing budget be?
The marketing budget depends upon business to business the general rule is to invest 5-10% of your revenue if you are a successful business. But if you are a startup for a small business then in that case you need to invest 10 to 15% of the revenue in marketing. However it's better to start with a small amount and when you start getting good results then you can increase it.
Do I need to be on every social media platform?
No you don't need to be present on every social media platform. First you need to understand where most of your audience or customer spend their time, not what you think you can use research and data to know about it and then use those platforms.
What type of content should small businesses create?
Small businesses need to create content that solves their ideal clients problem and the content can be in the form of how to guide, customer success stories, behind the scenes etc.
