Instagram vs. Facebook Ads: Which One Brings Better ROI in 2025?
Instagram vs. Facebook Ads: Which One Brings Better ROI in 2025?
Running Ads but Not Sure Where to Focus?
Many small business owners ask the same question: Should I invest in Instagram or Facebook Ads? The answer depends on your industry, audience, and goals—but in 2025, there are clear trends that can help you decide.
1. Audience Demographics
Facebook: Strong among users aged 30–60. Great for local services and lead generation.
Instagram: Dominant with 18–35 age group. Works well for visual brands, eCommerce, and lifestyle services.
2. Engagement Rates
Instagram typically delivers higher engagement, especially with video content like Reels and Stories. Facebook still leads in driving traffic and conversions with long-form ads and lead forms.
3. Cost per Click (CPC) & ROI
Facebook: Lower CPC for most local service industries. Higher lead quality due to advanced targeting.
Instagram: Can be more expensive per click but works well when you have strong creatives and branding.
4. Best Uses by Platform
Use Facebook Ads for lead forms, website traffic, and local targeting.
Use Instagram Ads for brand awareness, engagement, and retargeting with Reels or Story ads.
Final Verdict? Use Both—But Strategically
We recommend starting with Facebook Ads for direct lead generation, and Instagram Ads to build brand recognition and retarget visitors.
Let Cloud Peak Help You Choose the Right Platform
We build data-driven ad strategies that get results—whether you’re in roofing, daycare, landscaping, or retail.
